Enabling diversity analytics since
2005

Richard Webber - CEO

• Originator of the geodemographic classifications, Acorn and Mosaic, and for many years managed the micro-marketing divisions of first CACI and then Experian.
• Held Visiting Professorships at UCL, Kings College and, since 2016, at the University of Newcastle.
• Worked with academic colleagues from across the social science to apply geodemographic forms of analysis to a wide range of research topics, many of which pertain to on-going debates in demography, geography, politics, sociology and urban studies.

If you're curious to dive deeper into my work, contact me by E-Mail